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Definition:
Prospect lists are collections of potential customers gathered through
prospect generation techniques and typically contained in a
database marketing system. Prospect lists contain information on prospects
that range from cold leads - people who probably will never buy
from you - to hot leads - those who are ready to purchase now. Your
database marketing system can be used to identify the hot leads
within your prospect lists. How do you determine which leads are
hot? They are the ones that meet this criteria:
- They fall within your target market definition
- NATM - they have the need, authority, timeframe, and money to purchase
- You know about them
- You can contact them about your products and services
How prospect lists can help you:
With a well-defined prospect list you are able to effectively send
targeted messages to appropriate audiences at appropriate times.
Prospect lists typically contain basic company information such
as contact information and business demographics. More sophisticated
prospect lists will also have industry-specific information that
is relevant to your organization. Based on this information, you
can send the right message to the right audience to increase your
marketing ROI.
How zapdata helps you with prospect lists:
Use zapdata to find new prospect lists , enhance your current prospect
lists, and make future prospect lists more effective. In addition,
you can meet the criteria outlined above:
-
They fall within your target market definition - Analyze
your existing database of customer information to find the characteristics that all
of your best customers share.
-
NATM - They have the need, authority, timeframe, and money to purchase.
Based on responses to the targeted communications you send,
you can determine which leads in your prospect lists meet the
NATM definition.
-
You know about them - prospects already in your database marketing system that
were gathered through Web registrations, trade show attendees,
etc. - with the data elements that were identified as being
the most common among the best customers.
-
You can contact them about your products and services - Find better
prospects using our prospect lists tool. Using the criteria
identified through the analysis of your current customers, define
a list of new prospects that have the same characteristics as
your best customers.
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