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Direct mail is a proven and cost effective way to help your business grow. These days it is much more difficult to get
the attention of your target audience because they are bombarded with advertising messages from many different
sources. You need to be very focused to effectively reach your market without overspending your
marketing budget in such a demanding marketplace.
Direct mail advertising lets you precisely pinpoint your
target audience and allows you to accurately track and measure your results.
Unlike mass media advertising, you know precisely which businesses are getting your
marketing message with direct mail campaigns.
Also, with Direct Mail you know exactly how many pieces of mail
you send out, how much it cost to send them, how many responses come back, and more importantly,
how many of those you are able to convert to customers. This information lets you accurately
calculate the return on your direct mail investment (ROI) as well as your cost per sale and
cost per response. You can even track how much repeat business you get, and test direct mail
cadence programs where you send multiple direct mail pieces over time.
Direct mail is considered to be a precise science. Direct mail has
worked for years for all businesses, large and small, to generate awareness, bring in new sales leads,
build customer loyalty, and more.
The most important facet to direct mail is considered to be the
quality of your direct mail list. The mail list must not only be up to date and accurate,
but you must also be able to target the right types of businesses.
D&B Sales and Marketing Solutions can help you get more out of your direct mail campaigns
in many ways:
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Build targeted direct mail
lists based on the types of detailed business criteria that make up your target market.
You can choose by company, size, location, industry, and more.
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Focus your direct mail lists on the right contact names at your targeted
businesses by selecting from millions of contact names from top data sources.
How zapdata uses D&B data to help you:
zapdata is the Internet solution of D&B Sales & Marketing Solutions (formerly iMarket Inc.). zapdata
uses Dun & Bradstreet's database of over 14 million U.S. businesses as its base business
data. Dun & Bradstreet's core database is then enhanced with a library of
specialty data elements. This combined database contains a depth of business
data that you will not find elsewhere. It includes firmographics,
business data, industry-specific data, contact information, and
mapping data.
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